Finally, the images and videos that complement the information must be, at least, intervened to respect the aesthetics that the brand displays. How to order the information of an article? The most basic way to order the information that will be included in an article is using the technique of the five ws of journalism , also known as the inverted pyramid , whose function is to answer the following questions: that? Who? When? Where? Because? It is recommended that these data be included concisely in the first paragraph and that the information be expanded in the following paragraphs, incorporating the answer to another question: how? Tips for writing quality articles next we will give you five simple tips (simple because you can always deepen them with practice) to write friendly articles for search engines.
This favors seo and the positive assessment of your visitors. Concrete sentences : users have a low tolerance for what is reading sustain, so they often just skim without even reaching executive email list the end. To counteract this behavior, try not to embellish the ideas you want to capture too much. On the other hand, try, as far as possible, to avoid excessively long sentences. Paragraphs: they must follow the logic of the sentences (be brief) and represent units/blocks of ideas. Subtitles: make a thematic index to better capitulate the content. This way your users will be more oriented and will find what they are looking for. Keywords: the use of keywords is essential to give entity to the article. Make an appropriate selection (one parent and the rest as children) and use them in the most natural way possible.
It is also a good option to include them in the headers. You can help with the google keyword tool. Title: we place it in the last place on the list because it is what you should remember best. The title is the hook for the user, so it must reflect the essence of the content without resorting to tricks such as clickbait. It should be noted that on the internet, unless it is an article for a traditional media outlet, irony in headlines is not always the best option for search engines. Digital marketing is , today, a key piece in any strategy, not only communication per se, but also sales . In argentina, one of the most relevant gastronomy items is breweries and craft beer.